Opioid Prevention Social Media Toolkit
Faced with a growing opioid epidemic …
Washington’s public health educators were racing against the clock. Their mission? To spread the word to families of teenagers that opioid-based prescription medications can lead to addiction, and the use of these and related drugs like heroin can result in overdose and death.
The League leaped into action!
Called upon by an interagency task force, the League of Communicators searched nationwide for a campaign that would meet its expectations. Coming up empty, they created their own eye-popping images and attention-grabbing messages—and wrapped them into a powerful social media toolkit. Distributed to school districts, health departments, tribes and law enforcement agencies, thousands of Washingtonians got the message: With opioids, the key is safe use, safe storage and safe disposal!
WEBSITES AND FACEBOOK PAGES EVALUATED DURING PROJECT RESEARCH
APPROXIMATE NUMBER OF STAKEHOLDERS FROM MULTIPLE GOVERNMENT AGENCIES
LENGTH OF SOCIAL MEDIA CAMPAIGN IN WEEKS
The social media toolkit was designed to educate parents and other adults about their key role in preventing teen opioid abuse. It was available online and distributed to school districts and agencies throughout the state beginning in April, 2017.
Social Media Images
More Campaigns completed by the League
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LORI OBERHEIDE A.K.A. SUPER STRATEGIST