Kelso School District
2018-19 Hilander Highlights Newsletters
With a new superintendent and construction work beginning on a recently approved bond at the start of the 2018-19 school year, the Kelso School District wanted to increase communication with the Kelso community. They had been doing four printed, black and white newsletters of four pages each, distributed in the local newspaper (The Daily News) for several years using League services. They were communicating, in the traditional text-heavy way, but had very little feedback on each newsletter and wondered how many people were seeing it, let alone reading it.
With the goal of raising awareness about the district, the many programs they offer, and all the things that go into providing a quality public education, the district decided to completely change its newsletter model, with support from its League Communications Manager and the design team.
In fall 2018, the district ran a naming campaign on social media to involve families and raise interest, and changed the newsletter name from “The Educator” to “Hilander Highlights” (the overwhelming winner with the high school mascot in the name). Rather than articles, the newsletter is one big double-sided infographic. The League helped the district create an editorial calendar to focus the content of each issue on just one topic, like Career and Technical Education (CTE) or Social Emotional Learning (SEL).
In 2018-19, the new, colorful, visual, and focused publication was mailed to each postal patron three times a year and emailed monthly to parents, all staff, people signed up for our news alerts, and posted on social media. The response was overwhelmingly positive from staff, parents, and even other districts who see the newsletter as a model.
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More Infographics designed by the League
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