Cascadia Technical Academy:

Brand Identity & “Inspiring Greatness” Campaign

Held captive by an inferiority complex

Significant disconnect between what staff and students of the Clark County Skills Center alleged people to perceive about the school and what the communities of Clark County actually believed, was restraining our clients within a prison of doubt. Many staff and students voiced concern that the Skills Center was considered a “last resort for learning.” In reality, League interviews revealed that the Center was held in the highest regard…

New identity to the rescue!

It was time for a name change and a new brand! The Skills Center tore down its barriers to rebuild a positive, dynamic mindset of greatness. With a new name and logo and fresh marketing materials representing opportunity and hard-earned privilege, the new Cascadia Technical Academy is now primed to believe in the greatness of their students and programs. Nothing can stop them now!

PEOPLE INTERVIEWED DURING BRAND EXERCISE

MONTHS TO IMPLEMENT NEW BRAND

INDIVIDUAL PROGRAM LOGOS & RACK CARDS

TOTAL PIECES PRODUCED

Brand Identity Quick Reference Guide

Cascadia Tech Academy Brand Reference

Brand Identity Presentation

Cascadia Tech Logo & Taglines

Sample Wayfinding Signage

Sample Popup Banners

Design Work Completed for “Inspiring Greatness” Campaign

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Program Overview Brochure

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Direct Mail Postcard

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Redesign for existing street sign

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Fire Science program rackcard

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Construction program rackcard

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Applied Medical program rackcard

More Brand Identity and Design work completed by the League

SUMMON THE LEAGUE!

We can help you conquer the design blahs once and for all!

CREATIVE & DESIGN

  • Brand development
  • Graphic design
  • Photography
  • Print/display materials
  • Newsletters & reports
  • Brainstorming

360 952 3589

LORI OBERHEIDE A.K.A. SUPER STRATEGIST