Cascadia Technical Academy:
Brand Identity & “Inspiring Greatness” Campaign
Held captive by an inferiority complex
Significant disconnect between what staff and students of the Clark County Skills Center alleged people to perceive about the school and what the communities of Clark County actually believed, was restraining our clients within a prison of doubt. Many staff and students voiced concern that the Skills Center was considered a “last resort for learning.” In reality, League interviews revealed that the Center was held in the highest regard…
New identity to the rescue!
It was time for a name change and a new brand! The Skills Center tore down its barriers to rebuild a positive, dynamic mindset of greatness. With a new name and logo and fresh marketing materials representing opportunity and hard-earned privilege, the new Cascadia Technical Academy is now primed to believe in the greatness of their students and programs. Nothing can stop them now!
PEOPLE INTERVIEWED DURING BRAND EXERCISE
MONTHS TO IMPLEMENT NEW BRAND
INDIVIDUAL PROGRAM LOGOS & RACK CARDS
TOTAL PIECES PRODUCED
Design Work Completed for “Inspiring Greatness” Campaign
More Brand Identity and Design work completed by the League
SUMMON THE LEAGUE!
Conquering the design blahs once and for all!
360 952 3575
MONIQUE DUGAW A.K.A. CAPTAIN CRISIS